The other day I mentioned seeing Natural Jif at Target. Someone in the comment section asked if I meant Simply Jif, because she couldn’t find Jif Natural on Jif’s Website. Since I’d only seen the Jif Natural briefly (we were heading out the door), I thought maybe it had been my imagination and went ahead and Googled it. Still couldn’t find a reference.
Today I went back to Target, a different Target in fact, and there it was again! So it’s real. So I’m wondering if they are reformulating Simply Jif or if this is a new product they are test marketing.
I haven’t tasted it yet but am pretty excited because for the past few months I’ve been buying at least two different kinds of peanut butter – regular Jif for eating straight and Skippy Natural for baking (and sometimes eating straight).