Blogher Food Conference 2009

Hello from sunny and surprisingly warm San Francisco, where I spent most of yesterday at the St. Regis meeting other bloggers and attending panels on ways to be a better food blogger. It was a lot to take in and there were points where I felt overwhelmed, undereducated and underaccessorized.  But the point that finally hit home was just how many food blogs there are now and how much the landscape has changed — not just on the Internet but in print media as well.  I used to feel like I had to keep on top of everything in the food world, now I realize that’s completely impossible.  There’s also some guilt in that after blogging for over 3 years, I haven’t evolved that much as a blogger, so I have to remind myself that it’s all about the baking and stick to what I like.

The be”happy points”  of the trip were meeting some of my blogworld friends — Just Jenn, The Food Librarian , Kristen from Dine and Dish, and of course, Katrina, who is new to the blogging world but whose passion for baking and trying new things in the kitchen shines through on Baking and Boys.



Nicole from Baking Bites was there too, and I got a sneak preview of the Baking Bites Cookbook. Not only is it pretty, it’s packed with creative recipes she’s been saving up. Release date is in October, but she’s taking pre-orders.

And then there was  the front row view of Elizabeth Falkner from Citizen Cake, who was there to help Scharffen Berger and Tutti Foodie promote the next Chocolate Adventure Contest.

Elizabeth was making an odd concoction of pretzels, spices, marshmallow and peanut butter, which people ate by putting on a rubber glove and scooping it out of a bag. Pretty, huh? Not really.  But I think that’s what the appeal is.  I eloped, but if this dessert had been around 10 years ago,  I would have held a wedding just so I could serve it. It’s funny watching people eat it straight out of their gloved hand.

Chocolate Adventure Experiment

Chocolate Adventure Experiment

Elizabeth Falkner

Elizabeth Falkner

Confession.  I didn’t try it for fear I’d get it all over my face and in my eyebrows. I wish I’d saved some for breakfast so I could eat it with my coffee in the privacy of my hotel room.

All in all it was fun and I’m looking forward to today’s visit to Tartine and the Ferry Building. Hopefully, I’ll get some better pictures.

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  1. says

    Great recap of the event, Anna! The Chocolate Experiment was good – although, pretty darn rich. Even though there were a lot different elements, I still couldn’t eat all of the portion I scooped out. Meeting Elizabeth Faulkner was great, though, and of course it was good to see you, too!!

  2. says

    As a newbie blogger, I’d love to hear what you learned when you get a chance!

    I’m so glad you and Katrina had a chance to meet–I follow both of your blogs. I’m surprised several chocolate chip cookies didn’t explode spontaneously, to celebrate the occasion!

  3. cookienurse says

    Hi Anna,
    Even though you felt undereducated and underaccessorized, you give so much to your readers, every day. It is not easy to do and I admire your dedication and passion for what you do. Your site is still one of my favorites, I think with all of your knowledge and experience, you could do a cookbook as well!

  4. says

    Boy, look at me! Big picture. Hmm, I’ll have to make sure the picture I post of you is a lovely one, too, Anna! 😉
    HeartofGlass, we did the bakery rounds today and got the ccc’s after Anna’s post!

  5. Leslie says

    Hope you are enjoying San Francisco! I live in town (right near the crooked part of Lombard Street, in fact) and it is a great place. If you are in North Beach, you should check out a store called I Dream of Cake at Grant & Green, run by a friend of mine. The most beautiful cakes you will ever see in your life – that is what dual degrees from culinary school and art school (plus a whole lot of talent that can’t be taught) will get you!

  6. Amanda says

    Katrina my bud! 🙂

    I’m so jealous 🙁 POUT I didn’t get to go. SIGH I’ll have to live vicariously through everyone else!

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