Homemade Hostess Cupcake Clones

Today’s sweet treat is adapted from one of my favorite America’s Test Kitchen books, The Complete Cook’s Country TV Show Cookbook Revised.  I love it because along with plenty of full color photos, tips and background notes, the book features American classics such as Glazed Meatloaf, Salisbury Steak, Creole Fried Chicken, and Slow Cooker Braised Beef as well as regional favorites like Huli Huli Chicken, St. Louis Style Pizza, and Juicy Lucy Burgers.  And then there are the desserts!  The last chapter includes things like Whoopie Pies, Red Velvet Cake, Icebox Key Lime Pie,  Texas Sheet Cake and many others including this one  — the “clone” or copycat of a Hostess cupcake, which I finally tried yesterday.

Hostess Cupcake Copycat

You can find the exact America’s Test Kitchen version on the Cook’s Country website, though you do have to log in and put “Hostess Cupcake” in their search box.  I’ve also posted an adapted version here, which includes my changes and a few notes.


I really liked the easy, stir-together chocolate cake base. It was moist and baked up with a slightly domed top. The cake was also easy to carve and not too crumbly. As far as cupcakes go, I don’t know if I’d choose this one as my go-to chocolate cupcake, but the flavor and texture worked really well with the other components of the recipe.


As for the marshmallow creme filling, it was a little runny at first.  It worked well as a filling, but it spread a bit when used for piping the loop decoration, so I ended up having to whip up a small batch of decorator’s frosting to use instead. I’m not sure why my filling was so runny, but since it was so easy to put together and worked well as a filling (as oppose to a topping), I’d still recommend it.  And I’d also recommend the glaze, though I tested the cupcakes with regular chocolate icing as well and liked that version, too.  So I’d say use Cook’s Country’s cupcake base recipe and the filling, but plan on maybe using your own decorating icing to make the loop design.  And definitely consider making these for a bake sale.  It’s one thing to see pictures of the little Hostess clones on the Internet, but in real life they are just so cute!  Even if they are not exact clones of a Hostess cupcake, they are a nice homage and very eye catching.


5.0 from 1 reviews
Hostess Cupcake Clones
Prep time
Cook time
Total time
Chocolate cupcakes designed to look like Hostess cupcakes.
Recipe type: Dessert
Cuisine: American
Serves: 12
  • 1 cup (140 grams) all-purpose flour (weigh it for best results)**
  • 1/2 teaspoons baking soda
  • 1/4 teaspoon salt
  • 1/2 cup boiling water
  • 1/3 cup unsweetened natural cocoa powder
  • 1/3 cup semisweet chocolate chips
  • 1 tablespoons espresso powder
  • 3/4 cup granulated sugar
  • 1/2 cup sour cream
  • 1/2 cup vegetable oil
  • 2 large eggs
  • 1 teaspoon of vanilla extract
  • 3/4 teaspoon unflavored gelatin
  • 3 tablespoons water
  • 4 tablespoons unsalted butter, softened
  • 1 teaspoon vanilla extract
  • 1 1/4 cups marshmallow cream
  • 1/2 cup chocolate chips
  • 3 tablespoons unsalted butter
  1. Preheat oven to 325 degrees F. Grease and flour 12 muffin cups.
  2. In a small bowl, thoroughly stir together the flour, baking soda and salt.
  3. In a mixing bowl, whisk together the boiling water, cocoa powder, chocolate chips and espresso powder.
  4. Whisk the sugar, sour cream and oil into the mixing bowl, then whisk in the eggs and vanilla.
  5. Add the flour mixture and stir with a wooden spoon or rubber scraper until batter is smooth.
  6. Divide batter evenly between muffin cups and bake for 18-22 minutes.
  7. Let the muffins cool on a wire rack for 10 minutes, then turn from the pan and let cool completely.
  8. To make the filling, sprinkle the gelatin over the water in a large microwave-safe bowl and let soften for five minutes.
  9. Microwave for about 30 seconds or just until water boils around the edges. Add the butter, vanilla and salt and whisk until smooth. Let cool until just warm to touch, then whisk in the marshmallow crème until smooth. Refrigerate for 30 minutes or until somewhat set -- mine was thick, but not entirely "set".
  10. Set aside 1/3 cup of the marshmallow mixture and put it in a pastry bag fitted with a writing tip. Alternatively, you can skip setting aside marshmallow mixture and make a small batch of buttercream frosting (see note for directions).
  11. To fill the cupcakes, insert the tip of a knife at at 45 degree angle about a ¼ inch from the edge of the cupcake edge. Carve out a cone. Fill the carved out part with marshmallow cream. Trim the tip of the cone and use the top flat part to cap the hole.
  12. To make the glaze, combine the chocolate chips and butter in a small bowl and microwave for 30 seconds. Stir until melted and smooth. Let cool for 10 minutes (I didn't let mine cool) and spoon over the cupcakes. Let set and then pipe swirls over the top using your reserved icing or the easy icing recipe in the notes.
**I weighed out 5 oz of White Lily flour, which was actually a little more than a cup.

Instead of using part of the marshmallow filling to make the loops, make a small batch of vanilla frosting by beating together 4 tablespoons of softened butter with 1 cup of confectioners sugar, 1/4 teaspoon of vanilla and a tiny bit of milk until creamy.

I also used chocolate frosting instead of glaze. For chocolate frosting, beat together 4 tablespoons of softened butter, 1/3 cup of unsweetened natural cocoa powder, 1 1/2 cups of confectioners' sugar, a dash of vanilla and a tablespoon or two of milk (or enough to get a creamy consistency).


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  1. says

    Hi Anna- I’ve been making Hostess clones for a few years-I’ve had luck with this filling recipe- and it holds it shape for piping the squiggles on top:
    Fluffy Filling (fills about 12-15 cupcakes):
    1 stick (1/2 cup) butter, softened
    1-1/4 cup confectioner’s sugar
    2 cups Marshmallow Fluff (the jar size is perfect)
    1 teaspoon vanilla
    Beat all ingredients together in a bowl with electric mixer at medium speed until smooth. This has a tendency to creep up the beaters at first, so have a knife handy to scrape things back into the bowl.

  2. Jen says

    Lenny craves these from time to time so I was just thinking of looking up a clone recipe. I’m going to try these and I’m also going to put that cookbook on my wishlist.

  3. says

    Your cupcakes look great! A number of years ago Joe at Culinary in the Desert/Country blogged about a similar looking cupcake. I’ve always wanted to make them but the timing never seems right. Making them for a bake sale like you said would be perfect.

  4. Cynna says

    Yum! Susan Feniger and Mary Sue Milliken also have a wonderful Hostess style cupcake recipe in their City Cuisine cookbook.

  5. says

    These look really great Anna! It’s hard staying vegan when you have a sweet tooth like I do. Have to admit I have had some sweet treats lately that weren’t vegan and I am so tempted to make these. I know my husband and son would love these!

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