I thought I’d start Friday off with an amusing letter from ABC Bakers – the people who make Girl Scout cookies for Central Texas In my opinion, this year’s cookies are stellar, but apparently ABC received complaints about the peanut butter sandwich variety. Customers complained to Girl Scouts, Girl Scouts reported to ABC.
This is ABC’s response. Talk about aiming to please…..
From ABC Bakers:
ABC Does a “Coca-Cola”What does ABC have in common with Coke? We both changed a product
beloved by American consumers, with the intention of making it
For this season, we made minor changes to the Peanut Butter Sandwich
recipe, primarily to reduce the fat content. Among other things the
cookie was baked for a slightly shorter time, resulting in a higher
moisture content in the final product. Like Coke, we tested and
tasted everything and the feedback was that the new product was
great. However, also like Coke, we are finding that not all
consumers agree. While the majority of people who have purchased
Peanut Butter Sandwiches this season seem to like them, there are a
number who can tell the difference and prefer the old version.
Our response is to go back to baking the Peanut Butter Sandwich like
we have for years. If you buy Girl Scout Peanut Butter Sandwiches
that don’t taste as crisp and crunchy as you expect them to, we will
be glad to replace them.
We also invite consumers to contact us via e-mail at
[email protected] interbake. com or on our hotline at 1-800-221-1002
and let us know what you don’t like about the Peanut Butter
Sandwiches you purchased. This will be a big help to our folks in
Research and Development. To thank you for your time, if you leave
your name and contact information, you will be entered in a drawing
where five people will win an Apple Nano.
My thought is, the R&D team put all their energy into the Peanut Butter Patties. Our troop could barely keep those in stock this year. They were so good!