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Home » Red Velvet Cake

Red Food Coloring Paste in Red Velvet

Modified: Mar 11, 2017 · Published: Jul 24, 2015 by Anna · This post may contain affiliate links · 2 Comments

My favorite red velvet cake recipes call for a full bottle of red food coloring. At $3.00 a bottle, that's pretty steep for a one-time use ingredient. On the other hand, red food coloring paste is more concentrated and a small bottle usually lasts for months. I'm not sure why it took me so long, but I finally tried using red food coloring paste in red velvet.

red gel for red food coloring

For every 1 tablespoon of red food coloring, I used ¾ teaspoon red food coloring paste and 1 tablespoon warm water. For this red velvet cake, which is from Divas Can Cook, I dissolved 1 ½ teaspoons Wilton "Christmas Red" in 2 tablespoons warm water, let it cool, then measured out 2 tablespoons. It worked perfectly.

So how was the cake? It was really good! It's different than my favorite red velvet cake in that it is way softer and reminds me of a red velvet version of Hershey's Perfectly Chocolate Cake or Black Magic Cake, but it's incredibly easy to throw together and you don't need an electric mixer or special flour. It's also cheaper because you use oil instead of butter. I missed the tangy flavor of my favorite recipe, though. This one lacked butter flavor and didn't have quite the sour taste (maybe the extra oil and sugar diffused the buttermilk flavor a bit?), but its texture was pleasant and the coffee might have highlighted the chocolate notes. I'd recommend this one for novice bakers.

More Red Velvet Cake Archive

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    White Cake Mix Red Velvet Cake
  • Red Velvet Sheet Cake
    Red Velvet Sheet Cake in a 9x13 Inch Pan
  • Six Inch Red Velvet Cake
    Six Inch Red Velvet Cake
  • favorite red velvet cake
    Favorite Red Velvet Cake

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  1. Anna says

    July 28, 2015 at 7:20 am

    Thanks Sonya! Wish I had more exciting recipes for you, but I've been tinkering with old favorites these past few weeks and trying to make them better. But I'm so happy to hear you are enjoying reading them.

  2. Sonya says

    July 27, 2015 at 6:50 pm

    Thank-you for the suggestion and also the conversions and exact brand that you used - I've copied the notes to my red velvet recipe so I'll remember next time 🙂 Just realized I didn't comment yet, and wanted to say thank-you! I always look forward to getting your blog posts delivered to my inbox!!!

Peanut Butter Fudge Jumbles recipe baked in a 9-inch square Pampered Chef stoneware pan.

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