Subscribe to Cookie Madness by Email

Some New Recipes for You

by on November 14, 2010 · 18 comments

This week I was honored to attend the I Can’t Believe it’s Not Butter Holiday Bake-Off  in the Unilever Test Kitchens. I want to tell you all about it, but first, congratulations to Shari, whose name was drawn as the winner of the giveaway from a few days ago. Shari won a prize package tailored to match my entry into the contest– the profiteroles that lost to a cupcake.

coconut cupcake

Oh, but what a beautiful cupcake it was with its snowball white topping of what we jokingly referred to as I Can’t Believe it’s Not Buttercream. I’m not sure that will be the official name, but it made us laugh and we were happy for Sara at Average Betty who won a new stand mixer.

But it wasn’t just about competition.  We made  friends, discovered new recipes, and benefitted from the wisdom of Normajean, Unilever’s Test Kitchen director who told us about her job, cited some research showing how fewer people were baking from scratch these days (that part was kind of sad), shared some tips, and prepared a decadent chocolate cookie recipe which I’m going to post after I touch on the contest itself.

Norma Jean

It was exhilerating cooking alongside a group of passionate amateur bakers and just what I needed this month to get motivated for the holidays.  Still, there was an element of suspense due to the fact we were all going to be judged and only one person would win. As I walked around the test kitchen waiting for my profiterole shells to bake, I scoped out the competition and made mental notes of  things I wanted to go home and make.

Tiffany’s glazed cranberry muffins had big crowns, a coat of shiny glaze and were absolutely gorgeous. I found out later that they tasted as good as they looked.

glazed muffins

Liz, who was at the station next to me, made incredible smelling Mock Twix Bars. I’ve made Mock Twix Bars before, but never thought to make them with anything but real butter. In this case, that little punch of buttery flavoring in the I Can’t Believe it’s Not Butter ramped up the overall taste.

twix bars

Barbara’s Snickerdoodle Snack Cake was too cute, and like Tiffany’s muffins it tasted as good as it looked. The cinnamon chips are key. Our grocery store sells them all year round, but some stores just sell them near the holidays.  And of course you can always order them off Amazon or from King Arthur.

Snickerdoodle Blondie

Jen made cranberry filled cupcakes with an elegant swirl of icing. What you can’t see in the picture is that they are also filled with a perfectly balanced cranberry fruit filling.

cranberry cupcakes

Amanda made mint chocolate brownies, which I plan on making due to popular demand. Hers had a green filling, but we both thought it might be fun to make them with a pink filling.  This brownie was one of the few left after judging, but at least I got a picture!

mint brownie

Alison from Ingredients Inc. made one of my favorites, pecan bars. Again, a bar I never thought would work with anything but real butter, yet was quite tasty with the spread.  I didn’t get a picture of the pecan bars, so I’m using one taken by Alison.

pecan bars

And Aly from Aly-tude, the only one of us who was not a baking/cooking blogger, did a great job with her single gal entertaining dish, a chocolate fondue.

Chocolate Fondue

So the cupcake won and we left the kitchen (which employees said was the heart of the company, just like the kitchen is the heart of the home) feeling good and motivated to try new things. Whether you use butter or want to try cutting the saturated fat by using I Can’t Believe it’s Not Butter sticks or spread, I encourage you to try a couple of the recipes above. They’re all good.

Also, thanks to Unilever for paying for the trip.  It’s not every day one gets invited to a test kitchen, so I was honored to attend and appreciate being included.

Related posts:

Published on November 14, 2010

{ 18 comments… read them below or add one }

Camille November 14, 2010 at 3:05 pm

Those are some amazing looking desserts!
I would love to attend an event like that!

Katrina November 14, 2010 at 3:44 pm

Happy you got to go. A little jealous. ;)
Glad it was so fun. Hope the rest of NYC was, from FB, I can see that it was.

Mackenzie @ The Caramel Cookie November 14, 2010 at 5:17 pm

Everything looks so yummy! Glad you had a good time!

Nancy Baggett November 14, 2010 at 5:19 pm

Those desserts do look amazing, especially the pecan bars. I’ve done ones with honey and hazelnuts in the past and they are delish, but these look equally tasty. Gotta admit though that I used butter! BTW, if you’re interested in gluten-free sweets, I have a choc-peanut butter brownie posted not that you really can’t tell is g-free–my daughter-in-law loved ‘em!

Rachel November 14, 2010 at 6:19 pm

Sounds like a fun time and great recipes all around! I really can’t wait to try some of them.
And I have to say… I keep eyeballing the cake stand the cookies are on in the second picture. Wish I knew where to get it. I’ve been in search of a great one for SO long.

Liz@HoosierHomemade November 14, 2010 at 6:36 pm

It was so GREAT to meet you! I had a blast!
Thanks so much for mentioning my Twix Bars!
Hopefully we can meet up again soon :-)

Kerstin November 14, 2010 at 6:42 pm

What a fun trip, they all look delicious! Hope we get a recap on NYC too :)

Alison @ Ingredients, Inc. November 14, 2010 at 8:13 pm

It was so great to meet you, and it was so much fun! Hope you made it to the Macaroon store.. Hope to see you very soon. Keep in touch on twitter!!

the blissful baker November 14, 2010 at 9:45 pm

all of those desserts look incredible! i can’t take my eyes off the screen!

Fallon November 14, 2010 at 11:31 pm

I can’t believe how great those goodies look! That was so nice of them to give you that opportunity. The cupcake is beautiful!

Emily November 15, 2010 at 12:48 am

How fun! Everything looks so good. The Twix bars are calling my name. I also want to look on the ICBINB website for a good sugar cookie recipe.

Barbara November 15, 2010 at 6:18 am

What a fun day! Would never have believed (a little pun there) so many things could be made with that product. The cranberry muffins look divine!

Barbara Bakes November 15, 2010 at 6:26 am

What a great recap of the Bake Off. It was so fun meeting you and hearing about your other bake off experience and being on Oprah. I need to spend lots of time checking out your recipes. We’re cookie lovers at our house!

Tiffany November 15, 2010 at 9:48 am

It was wonderful to meet you and your dessert was beautiful and delicious!

Julie November 15, 2010 at 10:28 am

That sounds like so much fun. I always wonder what the test kitchens at big food companies are really like. Your profiteroles were great! And I’m amazed that the choux pastry worked so well with ICBINB.

averagebetty November 15, 2010 at 11:13 am

Anna, it was so wonderful to meet you! What a whirlwind of a day. Your recap is terrific and I’m kicking myself for not trying any of the goodies (I had serious butterflies in my stomach!) so I know I’ll be baking up a new treat from each of my new friends soon. Hope you enjoyed the rest of your adventures in NYC… Stay in touch.

Kate M November 15, 2010 at 8:26 pm

@Anna and/or Tiffany – I love cranberry baked goods, but every time the area around each cranberry turns a very unappetizing green. It’s not like they’ve been sitting around – it happens within just an hour or so. All I can find online is a mention of baking soda as the culprit, but I’m using highly recommended recipes and following the instructions. I don’t know if it matters, but I generally use frozen cranberries. Any thoughts or suggestions?

Anna November 15, 2010 at 8:57 pm

Kate, that’s interesting. I have a similar issue with carrots in carrot cake, but I haven’t had it happen in cranberries. I have a feeling it’s the same sort of issue in each case — something involving oxidation and/or a reaction with the type of pan you’re using. Have you tried using a different type of pan?

Leave a Comment

Previous post:

Next post: