I always have at least two brands of peanut butter in the house. If I’m making a peanut butter bagel, I put one brand on half the bagel and the other brand on the other half. I’ve been doing this for the past 5 years and never thought anything of it until today, when it occurred to me that most people probably use one brand of peanut butter at a time.
But I don’t care if it’s weird. I like having one jar of peanut butter I know I like (Jif or Skippy Natural) and another that’s “experimental”. And by experimental, that just means another brand or type (like the honey added stuff or reduced fat).
Yesterday, I decided to push things to the limit and buy what I thought might be competition for the Jif. Without looking at the price (which I knew to be higher) I put a jar of Peanut Butter & Company’s “Crunch Time” in the basket. I could hardly wait to try the new fancy peanut butter, but I managed to wait until this morning at breakfast.
Results. The Jif was its usual self but this new peanut butter was quite unique. I knew it wasn’t hydrogenated and had no added sugar, but the oily texture was still kind of a surprise to the palate. I stirred and stirred, hoping it would thicken up, but it stayed rather thin. In fact, I could have poured it. The flavor was peanutty alright, but I think the fancy unsweetened peanut butter is going to take some getting used to. Or maybe I just like my peanut butter sweet. Is that a crime? Are there any fancy, gourmet brands of sweetened peanut butter?
In the meantime, I made half a batch of Baking Blonde’s peanut butter cookies using Peanut Butter & Co, which again, is not sweet. The cookies were delicious and definitely sweet enough even with the no-sugar peanut butter.
Here’s the recipe. I left the chips out of this first batch, but I think they really do need the chips.
UPDATE: I now LOVE anything by Peanut Butter & Company, but especially the White Chocolate Wonderful as recommended here. Thanks, comment section!